STRATEGI HUMAS PEMERINTAH KABUPATEN MALANG DALAM MENJALIN HUBUNGAN DENGAN MEDIA CETAK

Puspita Sari, Ayu (2010) STRATEGI HUMAS PEMERINTAH KABUPATEN MALANG DALAM MENJALIN HUBUNGAN DENGAN MEDIA CETAK. Other thesis, University of Muhammadiyah Malang.

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Abstract

Media relations took important place in daily work of Public Relation Practicioner, since the media was so potential in giving information to millions public in a time. In doing media relations activity, one of the job should be done was making relation with journalist. Good relation which continuously maintained with printed media would make the publication flow well. Malang Government Public Relation Officer also did the efforts, especially printed media since the press existence, especially printed media would make publication flow. Malang Residence Government Public Relation also did the efforts, especially printed media since the image of Malang Residence Government. Concept used in this research was media relation strategy, processing relation, developing network, and developing strategy. The research was qualitative descriptive type, the subject decision used purposive technique, data collection technique used observation, structured interview and documentation. Data analysistechnique used interactive analysis technique and data validation used trianggulation technique. From the research there could be concluded that efforts developed by Public Relation department in order to make relation with printed media was by private contact, press release, reporting activities by press, and press clipping. Effect got by Malang Residence Government Public Relation after doing media relations strategy was publication flow, respect relationship between Public Relation and Journalist, and understood each other between two sides. Strategy used by the public relation was active strategy.

Item Type: Thesis (Other)
Subjects: J Political Science > JF Political institutions (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 22 May 2012 06:17
Last Modified: 22 May 2012 06:17
URI: http://eprints.umm.ac.id/id/eprint/5699

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