HUBUNGAN HARGA DIRI DENGAN MINAT MEMBELI NOTEBOOK

Puspa Normalasari, Devi (2010) HUBUNGAN HARGA DIRI DENGAN MINAT MEMBELI NOTEBOOK. Other thesis, University of Muhammadiyah Malang.

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Abstract

Big society interest to buying Notebook is impact of progress of technology in society, now notebook become part of whosoever commodity which wish the having it to various need. With the luster of blog as important trend in progress of information communication technology in Indonesia, having notebook even also become indivisible important shares. Even this time become part of life trend, a life style to show status of is owner of him (Pattiradjawane, 5 November 2007). Self esteem is something value that come from all of mind, feeling, experience and sensation which have been collected by as long as life. While interest to buying is attention that have been by consumer to a product which inviting interest of consumer to buy it. Target of this research is to know self esteem relation with interest to buy notebook. Research device that used research is non experimental with quantitative research of correlation type. Sample of this research is student which interest to buying notebook. Data analysis that used is correlation analysis of Product Moment Karl Pearson, by comparing correlation value of empiric with table correlation value. Pursuant result calculation correlation of Product Moment Karl Pearson scored by a point correlation coefficient ( r ) equal to 0.362 with opportunity of erratum ( p) equal to 0.01 < 0,05. this matter prove that there is positive relation and very significant among self esteem with interest to buying notebook, if high self esteem hence interest to buying notebook even also high. As for effective contribution of self esteem to interest to buying is equal to 11.3% while 88.7% including other variable which do not check. Hence can be taken by conclusion of hypothesis early raised research as base in executing unprovable research. From this research result of student as costumer if interesting with a product, be better know about advantage or benefit that will be gotten if having the product. Beside that, consumer must do existence of information about the product, for example about goods price, sale place, warranty and experience of another person when using the product.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 22 May 2012 05:53
Last Modified: 22 May 2012 05:53
URI: http://eprints.umm.ac.id/id/eprint/5697

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