Analisis Korelasi Antara Biaya Promosi Dan Biaya Distribusi Dengan Volume Penjualan Produk

Pujo Wibowo, Kresno (2010) Analisis Korelasi Antara Biaya Promosi Dan Biaya Distribusi Dengan Volume Penjualan Produk. Other thesis, University of Muhammadiyah Malang.

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Abstract

The existence of agro-industries or industries that moveand based on agriculture are still vibran despite competition amid a in creasingly tight and very competitive. Along with the development of the era, the sole of agro-industry in increasing the growth of output and employment was higher than the primary sector. Analytical results show that through the develovmen of agro-industry sector, for ther improve the performance of the agricultural sector ingeneral. Which will result in increased output, Gross Domestic Product (GDP) and national employment and promote income generation sector other than the income of the primary sector. UD. Nuts Eagles is a small scale agro snack that product refined products peanut products hot cakes sand with brand nuts eagles where UD. Nuts Eagles take Blitar region as aplace of manufactor and procurement of row material, as well as the souronding region and as regional nganjuk, eagles for nuts product it self apart has been available in stores and supermarket in the area nganjuk, is now also marketed out sid Nganjuk like blood Jombang,Sidoarjo and Bekasi. The purpose of his study are 1) Knowing the promotion and distribution activities conducted by UD. Nuts Eagles. 2) Analyze the recutionship between the cost of promotion and distribution costs with the sales volume achieved by UD. Nuts Eagles. Based on the results of research and data analysis carried at promotion activities unterteken by UD. Nuts Eagles in order to introduce they products. Including other forms of promotion, namely ad vertising, personal selling, sales promotion and publikasi four form of promotion has been undertaken by UD. Nuts Eagles, bat is belived to be most effective innereading sales volume and are still carried out aktuf by the company is sales promotion UD.Nuts Eagles, bat is belive to be most effective in creasing sales volume and are still carried out aktuf by the company is sales promotion. UD. Nuts Eagles also carrying out the distribution function. UD.Nuts Eagles use type direct and indirect distribution and use intensive distribution, so that consumers need to be fulfilled boost sales volumes more product.

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 22 May 2012 03:47
Last Modified: 22 May 2012 03:47
URI: http://eprints.umm.ac.id/id/eprint/5681

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