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PENGARUH KUALITAS PELAYANAN ISLAMI TERHADAP KEPUASAN KONSUMEN (Studi Pada Rumah Makan Ayam Bakar Wong Solo Klojen Kota Malang)

Anggara, Muhammad Rosal (2019) PENGARUH KUALITAS PELAYANAN ISLAMI TERHADAP KEPUASAN KONSUMEN (Studi Pada Rumah Makan Ayam Bakar Wong Solo Klojen Kota Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Anggara, Muhammad. Rosal. 2019. The Influence of Islamic Service Quality on Consumer Satifaction (Study in Restaurants Ayam Bakar Wong Solo Klojen Malang). Thesis. Faculty of Islamic Studies, a program of Islamic Studies, a program of Sharia Economics University Of Muhammadiyah Malang. Supervisor: Dr. Sri Budi Cantika Yuli ,SE, MM, Arif Luqman Hakim, S.E.I, M.E The purpose of this study is to find out and analyze the influence of Tangible (X1), Reliability (X2), Responsiviness (X3), Assurance (X4), (Emphaty) (X5) against interest consumer satisfaction (Y). This study used quantitative research on associative type. Techniques of data collection were used through the dissemination of a questionnaire on consumer Restaurants Ayam Bakar Wong Solo Klojen Malang. The number of samples obtained in the study was 120 respondents, sampling techniques using Simple Random Sampling. Data obtained by the distribution of this cake maker was then used using a computer application, SPSS version 2.3. This analysis contains a test of validity, reliability test, test the assumptions of multiple regression analysis, classical, test hypotheses, and test dominant. The results of hypothesis are the testing show all free variables of Tangible (X1), Reliability (X2), Responsiviness (X3), Assurance (X4), Emphaty (X5) against interest consumer satisfaction (Y).

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510510311036
Thesis Advisors: Sri Budi Cantika Yuli (0714097301), Arif Luqman Hakim (0704049007)
Keywords: Tangible, Reliability, Responsiviness, Assurance, Emphaty, Consumer Satisfaction
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Faculty of Islamic Studies > Department of Islamic Economics (60206)
Depositing User: 201510510311036
Date Deposited: 22 Nov 2019 07:15
Last Modified: 22 Nov 2019 07:15
URI : http://eprints.umm.ac.id/id/eprint/56631

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