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PENGARUH SHARIA MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN HIJAB MUSLIMAH (STUDI PADA MIZZ HIJAB MALANG)

Irsyada, Khusniatul Wahyu (2019) PENGARUH SHARIA MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN HIJAB MUSLIMAH (STUDI PADA MIZZ HIJAB MALANG). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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PENDAHULUAN.pdf

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BAB I.pdf

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BAB II.pdf

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Abstract

The aim in this study is to find out and analyze the influence of Products (X1) (0,037), price (X2) (0,046), promotion (X3) (0,017), and place (X4) (0,000) against interest buying decision (Y). In this study used quantitative research on associative type. Methods of data collection were used through the dissemination of a questionnaire on consumer Mizz Hijab Malang. The number of samples used in the study was 90 respondents, sampling techniques using Simple Random Sampling. Data obtained from the distribution of this cake maker was then used using a computer application, SPSS version 2.3. This analysis includes a test of validity, reliability test, test the assumptions of multiple regression analysis, classical, and test hypotheses. The results of hypothesis testing shows all free variables of Products (X1) (0,037), price (X2) (0,046), promotion (X3) (0,017), and place (X4) (0,000) significant effects against the buying decision (Y).

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510510311035
Thesis Advisors: Agus Purwadi (0703086302), Muslikhati (0708087904)
Keywords: Products, Price, Promotion, Place, Buying Decision
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Islamic Studies > Department of Islamic Economics (60206)
Depositing User: 201510510311035
Date Deposited: 22 Nov 2019 07:18
Last Modified: 22 Nov 2019 07:18
URI : http://eprints.umm.ac.id/id/eprint/56623

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