PERBEDAAN PENGARUH IKLAN HUMOR – NON HUMORDI MEDIA CETAK TERHADAP INTENSI MEMBELIKARTU SELULER PADA REMAJA

Pratiwi, Anita (2010) PERBEDAAN PENGARUH IKLAN HUMOR – NON HUMORDI MEDIA CETAK TERHADAP INTENSI MEMBELIKARTU SELULER PADA REMAJA. Other thesis, University of Muhammadiyah Malang.

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PERBEDAAN_PENGARUH_IKLAN_HUMOR_–_NON_HUMORDI_MEDIA_CETAK_TERHADAP_INTENSI_MEMBELIKARTU_SELULER_PADA_REMAJA.pdf

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Abstract

Advertisement now has become special product which nicely packaged. Advertisement try to assures us, that we require something to make perfect our life, push us and appeals we that we are drift fall in sham satisfaction caress cradle with consuming goods which they are production. Ability to make some good advertisements causing can draw attention of potential consumer is not thing which easy. Besides advertisement designer’s creativity, the cellular operator also must be able to recognize the characteristics of the market which be the main target. A survey result indicates that the executives in advertising bureaus assumes the effectiveness usage of humor to make people pay their attention to advertisement and creates brand awareness. This research is quantitative research. Sample in this research is students SMA Islam Ma'arif Malang which amounts to 50 students, whom taken randomly by the random technique. Then, the data collecting method which applied is intention purchasing scale that compiled by there searcher. The data analysis method is using ­test technique, supported with SPSS 12 program. Data analysis which has been done, got result that there are some differences of intention to purchase the cellular card product significancy evaluated from the form of the advertisement (humorous and non­humorous) on adolescent. The humorous Form of advertisement made higher intention to purchase than non­humorous form of advertisement, on teenagers.

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 22 May 2012 02:23
Last Modified: 22 May 2012 02:23
URI: http://eprints.umm.ac.id/id/eprint/5652

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