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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP BRAND IMAGE PRODUK SEPATU CONVERSE

Ardiansyah, Firhan Sukma (2019) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP BRAND IMAGE PRODUK SEPATU CONVERSE. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to examine the effect of product quality and product prices on brand image partially and simultaneously. The population in this study were buyers and users of converse shoes at the Store Converse MOG, a sample of 150 respondents using the purposive sampling method. The data analysis technique used is multiple linear regression. The results of this study indicate Product Quality and Prices have an effect simultaneously on Brand Image. Meanwhile Product Quality has a positive effect on Brand Image as well as Price has a positive effect on Brand Image.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311104
Thesis Advisors: Rohmat Dwi Jatmiko ( 0726026201), Dicky Wisnu Usdek Riyanto (0731016201)
Keywords: Product Quality, Price, Brand Image
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201410160311104
Date Deposited: 22 Nov 2019 02:24
Last Modified: 22 Nov 2019 02:24
URI : http://eprints.umm.ac.id/id/eprint/56336

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