UMM Institutional Repository

Pengaruh Kulitas Produk Terhadap Citra Merek (Studi Pada Konsumen Serabi Imut Klojen Malang)

Nurhaliza, Anggun Savira (2019) Pengaruh Kulitas Produk Terhadap Citra Merek (Studi Pada Konsumen Serabi Imut Klojen Malang). Undergraduate (S1) thesis, University Of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.docx BARU.pdf

Download (558kB) | Preview
[img]
Preview
Text
BAB II.docx baru.pdf

Download (741kB) | Preview
[img]
Preview
Text
BAB III.docx BARU.pdf

Download (618kB) | Preview
[img] Text
BAB IV.docx BARU.pdf
Restricted to Registered users only

Download (1MB) | Request a copy
[img] Text
BAB V.docx BARU.pdf
Restricted to Registered users only

Download (457kB) | Request a copy
[img] Text
lampiran.pdf
Restricted to Registered users only

Download (1MB) | Request a copy

Abstract

The purposd of this studied is to examined the influence of dimensions of Product Quality on Brand Image on consumer Serabi Imut Klojen Malang. The sample in this studi is 100 respondents use accidental sampling with the criteria of respondents minimum one time purchase in Serabi Imut Klojen Malang. The primary data was collected using a questionnaire. Multiple regression analysis shows that the results of the product quality dimensions partially have a positive ans significant effect on brand image, simultaneously the dimensions of product quality have a positive and significant.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510160311262
Thesis Advisors: Rohmat Dwi Jatmiko (0726026201), Sri Nastiti Andharini (0721026501)
Keywords: Product Quality, Brand Image
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201510160311262
Date Deposited: 15 Nov 2019 09:28
Last Modified: 15 Nov 2019 09:28
URI : http://eprints.umm.ac.id/id/eprint/55744

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo