PUSPITA, SARI KUSUMA (2010) PENGARUH PROGRAM “PERTAMINA PASTI PAS” TERHADAP CITRA PERUSAHAAN (Studi pada pengguna jasa SPBU JL. Tol Gempol-Surabaya km.25 Restarea). Other thesis, University of Muhammadiyah Malang.
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The background of this research is based on PT. Pertamina great transformation; one of the tangible transformation is by applying a leadership, leader change the way of thinking of the employee, thus allows them to launch a brand new gas station (SPBU). A previous thought regarding the monopoly, and tends to being services by the partners, consumers and stakeholders change into the way of thinking of competitive mindset and behavioral, focusing into the costumers, and elevate the public trust as well as the government trust, that eventually this proving PT. Pertamina is reliable. Improper control methods that goes into leaking problem transformed into executing the Pertamina way and “Pasti Pas” certification which trained the operator of the station and higher the qualification standard. A step of this transformation is expected will bring to a public trust that Pertamina could become the world class company and creating a positive image toward the corporate. The research objective is to discover is there any influence(s) from Pertamina Pasti Pas program toward the image of the company and how significance is the influence(s). The role of (marketing) PR in corporate marketing activity is aimed to create a public opinion toward the image of the corporate. Magic bullet theory and hypodermic needle theory are used as the theories of this research, which stated that there a direct correlation between the content of the message, effect and communicator are considered strong enough to persuade, than the communicant assumed powerless, socially nor psychologically. In this issue, PR is considered as the communicator by delivering the Pertamina Pasti Pas Program (message), to the communicant (costumers) and caused an effect (the image of the company in public eyes). The research is using explanative type, because this research explaining the correlation between two variables through the hypothesis tests. The determination of sample used is using accidental sampling, which mean earning the sample measurement from the costumers that consider as eligible population based on the criteria that accidentally found in the site of this research. During the research, researcher found 60 eligible respondents; aware with the program of “Pertamina Pasti Pas”, and those 60 costumers are considered may be represents the research problem. The techniques of collecting data used in this research are using questionnaires and documentation. The measurement scale technique for the questionnaires is likert scale. For the data analysis, researcher using validity and reliability test that applying Alpa Cronhach formula to discover the correlation between free variable and linked variable. Free linear aggression analysis and F test are also used in this research to determine whether there is an influence between the variables and testing the significance of free variable influence toward the linked variable. Furthermore, the correlation coefficient and determination coefficient are used as well by the researcher to discover the significance correlation between X and Y variable. Based on the analysis, the result is significance because the value of coefficient tested was significance in the level of 0,266 and overall item and total amount performed coefficient correlation above the critical amount. The same with the reliability test, the value of Alpa Cronbach bigger than 0,60. From the data result processed through simple linear regression and F test along with correlation and determinate coefficient, it is discovered that the influences between free variable: Pertamina Pasti Pas Program (X) toward the Linked variable: the image of the company (Y) is there. The hypothesis is Ho rejected and Hi accepted. The result of linear regression estimated correlation coefficient (R) = 0,539 and the value of determinate correlation (R2) = 0.290, meaning that the variable of Pertamina Pasti pas program variable influencing the image of PT. Pertamina for 29%. Then the influence from this research is categorized as a medium influence.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor|
|Divisions:||Faculty of Social and Political Science > Department of Communication Sience|
|Depositing User:||Rayi Tegar Pamungkas|
|Date Deposited:||21 May 2012 02:37|
|Last Modified:||21 May 2012 02:37|
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