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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi Pada Pelanggan Hotel Kusuma Agrowisata Batu)

Wardani, Ika (2019) PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi Pada Pelanggan Hotel Kusuma Agrowisata Batu). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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BAB I.pdf

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Abstract

This studi aim to determine and analyze the influence of Service Quality and price on Costumers Satisfaction Kusuma Agrowisata Batu Hotel. The type of this study is explanatory research. The sample in this studi is 100 respondents use purposive samplaing technique with the criteria of respondent customers who are over 18 years old and customers who have stayed more than once. The data source in this study is the primary data source. Data collection techniques use a questionnaire. Instrument test by validity and reliability. Data analysis techniques in this study uses classic assumption test, hyphothesis test, and multiple regression analysis. T test results show the conclusion that the higher the level of service quality, the higher the influence on customer satisfaction, the more reasonable the price level, the higher the customer satisfaction, and the price has a dominant influence on customer satisfaction.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510160311270
Thesis Advisors: Ratih Juliati ( 0030075901), Sri Nastiti Andharini (0721026501)
Keywords: Service quality, price, customer satisfaction
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201510160311270
Date Deposited: 15 Nov 2019 07:36
Last Modified: 15 Nov 2019 07:36
URI : http://eprints.umm.ac.id/id/eprint/55656

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