UMM Institutional Repository

PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK POCARI SWEAT (Studi Pada Pengunjung Pantai Gemah, Tulungagung)

Izam, Muhamad Syahrul (2019) PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK POCARI SWEAT (Studi Pada Pengunjung Pantai Gemah, Tulungagung). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (4MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (232kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (200kB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (380kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (457kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (144kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (621kB) | Request a copy

Abstract

This research aims to oobtain tested about Simultaneous effect of advertising and brand image on the purchase decision of Pocari Sweat isotonic drink products at Gemah Tulungagung. Partial effect of advertising and brand image on consumer purchasing decisions of Pocari Sweat. The dependent variable in this study was the purchase decision, while the independent variables in this study were advertising and brand image. The type of data in this study is quantitative data. Data were collected by questionnaire method, then analyzed by multiple linier regression. The result showed there was a positive and significant simultaneous effect of advertising and brand image on purchasing decision, there was a positive and partially significant effect of advertising and brand image on the decision to purchase Pocari Sweat drinks at Gemah Tulungagung beach.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201510160311436
Thesis Advisors: Widayat (0702046801), Sri Nastiti Andharini (0721026501)
Keywords: Purchasing decision, advertising and brand image.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201510160311436
Date Deposited: 15 Nov 2019 01:51
Last Modified: 15 Nov 2019 01:51
URI : http://eprints.umm.ac.id/id/eprint/55641

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo