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PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS SITUS WEB, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA LAZADA DI MALANG

Muslimah, Aliza alfin (2019) PENGARUH KEPERCAYAAN KONSUMEN, KUALITAS SITUS WEB, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA LAZADA DI MALANG. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research aims to determine the effect of consumer confidence, website quality and risk perception on online buying decision on Lazada in Malang. The populations in this research are consumers in Malang who had made online purchase on Lazada. The sampling technique by using non probability sampling with 100 respondents. The data collection technique by questionnaires, type and data sources in this research is quantitative. The instrument testing by using validity test and reliability test. The data analysis by using classical asumptions, scale range, multiple linear regression test and hypothesis testing. The result of this research shows that consumer confidence, website quality, and risk perception are simultaneously significant effect on buying decision.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510160311362
Thesis Advisors: Marsudi (0706026201), Sri Nastiti Andharini ( 0721026501 )
Keywords: Buying Decision, Consumer Confidence, Risk Perception, Website Quality
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Economics and Business > Department of Management (61201)
Depositing User: 201510160311362
Date Deposited: 15 Nov 2019 07:36
Last Modified: 15 Nov 2019 07:36
URI : http://eprints.umm.ac.id/id/eprint/55627

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