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PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Distro 3 Second)

Hasanah, Uswatun (2019) PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Distro 3 Second). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The aims of this study are to examine and analyze the influence of store atmosphere and prices on consumer purchasing decisions in 3 Second. This type of research is quantitative. The sampling technique uses accidental sampling techniques. The sample used amounted to 105 respondents. Data collection by distributing questionnaires. The measurement scale used is the likert scale. The data analysis tool used in this study is multiple regression analysis, classic assumption test and t test. The results of this study show partially that the store atmosphere significant effect on purchasing decisions. While prices partially have no significant effect on purchasing decisions.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510160311009
Thesis Advisors: Ratih Juliati (0030075901), Dicky Wisnu Usdek Riyanto (0731016201)
Keywords: Store Atmosphere, Price, Purchasing Decision.
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201510160311009
Date Deposited: 14 Nov 2019 06:17
Last Modified: 14 Nov 2019 06:17
URI : http://eprints.umm.ac.id/id/eprint/55553

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