Hubungan antara Citra Diri dengan Intensi Membeli Pakaian Bermerk pada Remaja

PRASTYA, ADHE KUSUMA (2010) Hubungan antara Citra Diri dengan Intensi Membeli Pakaian Bermerk pada Remaja. Other thesis, University of Muhammadiyah Malang.

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Abstract

Teenagers is one of development step that is most unique therefore group of this age is one of potential market for producer because teenagers usually easy to be persuaded persuading advertisement, easier to affect friend coeval in the case of me and usually more making account ofly its the prestige to buy goods is having brand that they are assumed not left behind epoch and shows who is self so that doesn't surprise if present often is heard that various famous brands from outside queues up to enter Indonesian marketing. Famous clothes brands not only gives comfort in their planning clothes, but also increases self trust. Increasingly popular and distinguised it a brand, usually increasingly expensive also the goods, and excelsior also presstige yielded by having the goods. Someone image for example of course influenced by its the clothes because clothes can express personality, work, and someone status. So many teenagers seen often buys clothes is having brand is famous just for closing over mental defect residing in self. Therefore, buys clothes is having brand with business to form picture about self is not a few circle teenagers. This research aim to know relationship between self image with intention to purchase branded clothes of teenagers. This research is non experiment. This research done in University Muhammadiyah of Malang. As for sampling technique applied in this research is technique purposive sampling. Data collecting method applied in this research that is self image scale and Intention to Purchase scale. As for data analytical technique applied is correlation product moment Karl Pearson with program SPSS version 13.0. Result of this research obtained correlation coefficient value (r) = 0,466 and mistake probability (p) = 0,000 indicating that there is the relation of a real negativity signifikan between self images with intention to purchase branded clothes of teenagers. Mean if when positive self image hence increasingly low Intention to purchase branded clothes of teenagers, and on the contrary if when negative self image hence intention to purchase branded clothes of teenagers. As for coefficient of determination is obtained 0,217 indicating effective contribution of self image to intension to purchase equal to 21,7%. While 78,3% the rest influenced by some other factors.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 21 May 2012 01:39
Last Modified: 21 May 2012 01:39
URI: http://eprints.umm.ac.id/id/eprint/5553

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