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PENGARUH PERILAKU KONSUMEN GENERASI MUSLIM MILLENIALS TERHADAP MINAT BERASURANSI SYARIAH (STUDI PADA MAHASISWA MUSLIM KOTA MALANG)

Auliya, Nur Ilmi (2019) PENGARUH PERILAKU KONSUMEN GENERASI MUSLIM MILLENIALS TERHADAP MINAT BERASURANSI SYARIAH (STUDI PADA MAHASISWA MUSLIM KOTA MALANG). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research aims to determine whether there is an impact of factors on consumer behaviour towards an interest in sharia insurance for the generation of Muslim millennials in Malang. The kind of data used in this research is primary data where the results of student respondents filling in University of Muhammadiyah Malang, The State Islamic University of Maulana Malik Ibrahim Malang, and the University of Islamic Malang. The researcher select generation of millennial based on the issue of the millennials generation has a great possibility of the development of Sharia insurance. Certainly, the Financial Services Authority (OJK) asks sharia insurance business company aim for millennial market share seriously. The method used in this research for taking data questionnaires distribution by taking accidental sampling. The analysis test data from the questionnaire used in the validity and reliability with the Pearson moment product correlation formula and Cronbach alpha. After that, the analyzed by tests are the normalcy, heterokedacity, multicollinearity, and linearity. Then, analyzed by a multiple linear regression analysis. The results in this research positive and significant impact between the cultural factors and psychological factors partially on the interest of sharia insurance for Muslim millennials. Social factors and personal factors have been a not positive and insignificant influence on the interests generation of Muslim millennial sharia insurance.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201510510311026
Thesis Advisors: Azhar Muttaqin (0710037601), Atut Frida Agustin
Keywords: Consumer Behavior, Generation Of Muslim Millenials, Interest in Sharia Insurance
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Islamic Studies > Department of Islamic Economics (60206)
Depositing User: 201510510311026
Date Deposited: 13 Nov 2019 04:02
Last Modified: 13 Nov 2019 04:02
URI : http://eprints.umm.ac.id/id/eprint/55330

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