STRATEGI HUMAS DALAM PEROLEHAN JUMLAH PENGUNJUNG (Studi pada Water Park Suncity di Sidoarjo, Pasca Lapindo)

Maywati, Diah (2008) STRATEGI HUMAS DALAM PEROLEHAN JUMLAH PENGUNJUNG (Studi pada Water Park Suncity di Sidoarjo, Pasca Lapindo). Other thesis, University of Muhammadiyah Malang.

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Abstract

Suncity Water Park is a water tourism spot in Sidoarjo under Indraco corporation which the management and the maintenance is being ran by CV. Dwi Setya Jaya since the huge duty which must be handled directly by Indraco as National Corporation. This corporation needs some special divisions to handle Public Relations functions in building positive image. Realizing the important role of public relation so the chief of the company forms some division and one of them is creative team to assist Public Relations work plan. Public relation work has important role to reduce crisis which is faced during the disaster of Lapindo which not yet finished. General impact more or less sure affects the amount of visitors. The company may exist depend on how Public Relations strategy in reading situation so that negative impact minimalized or negated. The object of this study is the strategy used by Suncity water park public relation in acquiring visitor amount. Descriptive qualitative method is used in this study. Descriptive research studies are design to analyze facts obtained from the data collection, the documentation as well as the literature to make conclusion. The theory used in this research is theory of J.C Seidel that Public Relations is a continuity process from management efforts to get goodwill from the costumers, employees and public, conducting analysis and improving their selves. The result of the study is: After Lapindo disaster, Water Park Suncity experienced of degradation. Various strategy strived by Public Relations with creative team and management of Suncity Water Park by doing various corporation agreement with outside party of Suncity Water Park, other company and also media. Creative child show is an event seeking of child,s talent. The interesting fair to persuade sponsor with Lifebouy, walls ice cream, various promotion through media, banner and flyer in various town. The questioner given to the customers gives further information to make planning program to develop strategies in Suncity water park marketing. With the existence of strategic idea of management and Public Relations, the amount of visitor increase from year to year so it can be concluded that Lapindo disaster does not affect the acquirement of visitors in Suncity Water Park.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NE Print media
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 19 May 2012 02:43
Last Modified: 19 May 2012 02:43
URI: http://eprints.umm.ac.id/id/eprint/5510

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