Hafid, Ganang (2019) PENGARUH KUALITAS WEBSITE DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN DI SITUS LAZADA.CO.ID. Bachelors Degree (S1) thesis, Universitas Muhammadiyah Malang.

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Abstract

The aim of this study is to determine the effect of website quality and sales promotion toward online purchase decisions on Lazada sites.The method of the study use quantitative methode with descripttive study and explanative type of research. The Sampling were take by non-probabilty thechnique and use purposive sampling methode with the number of respondents as many as 125 people who have ever to purchace on Lazada sites in one years,live in indonesia and at least 18 years old when purchase on Lazada sites. The results of this study show website quality has effect on online puchase decisions, sales promostion has a effect on online puchase and all independent variabels in this study thats website quality and sales promostion has simultaneously significant effect on online puchase decisions . According to this study, the impact of website quality and sales promotion on online purchase decisions has a relatively small impact, so for further research, it is recommended to complement several factors that can be influence for online purchasing decisions.

Item Type:	Thesis (Bachelors Degree (S1))
Student ID:	201410160311468
Thesis Advisors:	Rahmad Wijaya (0023036802), Novita Ratna Satiti (0709118702)
Keywords:	Online purchase decisions, website quality, sales promotion
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce
Divisions:	Faculty of Economics > Department of Management (61201)
Depositing User:	201410160311468
Date Deposited:	11 Nov 2019 01:27
Last Modified:	11 Nov 2019 01:27
URI :	http://eprints.umm.ac.id/id/eprint/55079

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