PENGARUH KUALITAS PRODUK, BOUTIQUE STORE ATMOSFER, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA GHEALSY STORE MALANG

This study aims to determine the effect of product quality, boutique store athmhosphere and service quality on Ghealsy Store Malang. This study uses quantitative methods of this data using a google form questionnaire of 100 respondents with non-probability sampling techniques with a purposive sampling approach who will make purchases at Ghealsy Store Malang. This study shows that Product Quality, Boutique Store Athmhoshphere, Service Quality significantly influence Purchasing Decisions, and in the f test have a simultaneous effect on product quality variables, Boutique store Atmhosphere and service quality on purchasing decisions at Ghealsy Store Malang.