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PERILAKU BERMEDIA SOSIAL ANONYMITY ACCOUNT DI TWITTER (STUDI ETNOGRAFI VIRTUAL PADA SELEBTWIT DENGAN ANONYMITY ACCOUNT)

Bayan, Afrianoch Bani Maulana (2019) PERILAKU BERMEDIA SOSIAL ANONYMITY ACCOUNT DI TWITTER (STUDI ETNOGRAFI VIRTUAL PADA SELEBTWIT DENGAN ANONYMITY ACCOUNT). Bachelors Degree (S1) thesis, University of Muhammadiyah Malan.

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Abstract

Andreas M. Kaplan made a journal entitled "Users of the World, United!", In the journal Kaplan explained that there were 6 types of social media used by internet users, one of which is Virtual Social. Virtual Social allow users to choose their behavior more freely, users of the virtual social world are also given the freedom to interact and choose the avatar (profile photo) they want to show. This allow users to present themselves as broadly as they want. This freedom is used by users of anonymity accounts on Twitter. They use Twitter as a social media platform to become a forum for their aspirations, ideas and arguments that they cannot be spoken in the real world. By using anonymity account on Twitter, they can just discuss sensitive topics without worrying about their self-image to be bad because they don't show their real identity. The formulation of the problem in this research is how the behavior of social media from using anonymity accounts on Twitter. This study used virtual ethnographic method, where virtual ethnography can investigate and explore entities (users) when using the internet. This research uses a qualitative research method with descriptive type. Data collection techniques using interviews, observation and documentation. The results showed that anonymity accounts on Twitter have a tendency to choose an issue that they consistently talk or discuss through their content, this can be seen from the content that they produce, where each subject has a consistent issue that they discuss. Since they are not display their real identities, they are free in expressing their opinions. They also did not hesitate in giving their opinions on issue that is sensitive to be discussed in the real world. They are also have pattern in producing content, the content produced has a different perspective from other users, this is what makes them get high engagement

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201510040311022
Thesis Advisors: Jamroji (0728017401), Widiya Yutanti (0721017801)
Keywords: Media Behavior, Anonymity Account, Etnography
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: 201510040311022
Date Deposited: 06 Nov 2019 06:28
Last Modified: 06 Nov 2019 06:28
URI : http://eprints.umm.ac.id/id/eprint/54757

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