PERSEPSI MASYARAKAT TENTANG CAHAYA TV SEBAGAI MEDIA PUBLIKASI BUDAYA LOKAL BANTEN Study Pada Warga Komplek Kehutanan RT. 01 Jl. Wana Mulya III Kelurahan Karang Mulya – Kecamatan Karang TengahKota Tangerang – Propinsi Banten

IRWANSYAH PUTRA, FREDDY (2009) PERSEPSI MASYARAKAT TENTANG CAHAYA TV SEBAGAI MEDIA PUBLIKASI BUDAYA LOKAL BANTEN Study Pada Warga Komplek Kehutanan RT. 01 Jl. Wana Mulya III Kelurahan Karang Mulya – Kecamatan Karang TengahKota Tangerang – Propinsi Banten. Other thesis, University of Muhammadiyah Malang.

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Abstract

Growth of communications technology and information from early finding of till at present day has brought very big impact to history civilization of human being. According to Morissan, of so much many product result of growth of technology specially communications area and information [is] television. (Morissan, 2004:5). Basically making television swiftly can take attention of public [is] because television measure up to earn in hearing and [in] seeing, differing from other mass Medias. Light Television of Banten is wrong local television station which tries for exist in television world and try to maintain local culture. Society of Banten resilient noted for and its in respect cultural value ancestor, but like most society in other area, previous religion value and culture very important and become manual in societal life, slow but surely start to leave province which still this maize age. So that this matter draw researcher to look for soybean cake perception of society about Light of TV Banten as local cultural publication media [of] Banten.. This research represent descriptive research, where this research in intending for the explores of classification and regarding something phenomenon or fact of social by way of to description a number of respective variable with accurate unit and problem. Population in this research is citizen housing of Forestry of RT 01 Jl. Wana Mulya III Sub-District Of Wana of Mulya District Of Rock Down Town of Tangerang Province of Banten which have age 20 up to 50 year. Its Determination technique of him uses Random Sampling pursuant to anomalous responder age, and its result there are 45 citizens which making sample in this research. Technique analyze data in this research use descriptive quantitative analysis technique, where gathered data later will be packed into the tables of frequency distribution and in analysis by using way of descriptive [so that/ to be] obtaining congeniality or picture having the character of public and relative totally whereof including problems to check. From data analysis which have doing later; then in getting 1. from indicator perception of society pursuant to cultural event program which in displaying Light of TV Banten in getting that value flatten - flatten equal to 1,04 residing in at after number 2 and enter good enough category 2. Of indicator perception of society pursuant to cultural event format which in displaying Light of TV Banten in getting that value flatten - flatten equal to 0,7 residing in [at] after number 1 and enter bad category 3. Of indicator perception of society pursuant to cultural event segmentation which in displaying Light of TV Banten in getting that value flatten - flatten equal to 0,7 residing in [at] after number 1 and enter bad category. From result of data analysis, in concluding that event program which is d display by Light of TV Banten not yet can deputize perception from entire/all society of Banten it self, however the result deputize from population in this research. so that in expecting there will be research hereinafter which studying is same theme about perception of society about Light of TV Banten as local cultural publication media of Banten.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 16 May 2012 07:06
Last Modified: 16 May 2012 07:06
URI: http://eprints.umm.ac.id/id/eprint/5468

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