KONFLIK THE COCA COLA COMPANY TERHADAP KEBIJAKAN PEMERINTAH INDIA

PIPIT ROSALINA, ELIA (2010) KONFLIK THE COCA COLA COMPANY TERHADAP KEBIJAKAN PEMERINTAH INDIA. Other thesis, University of Muhammadiyah Malang.

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Abstract

The Coca Cola Company firstly came to India in 1958. In 1977, this company decided to leave, however, it wanted to come back in soft drink industrial market of India in 1993. The leaving-coming process of the Coca Cola Company resulted from this company had faced some conflicts toward India’s governmental policy. In 1977, when India’s government issued policy that 60% of foreign investor’s shares would be Indian government’s ownership, the Coca Cola Company refused to obey the policy and decided to leave India. However, when the government increased the shares’ ownership of foreign investor in 1991, from 40% to 51%, the Coca Cola Company was interested to come back to India market. Unfortunately, the Indian government refused it. This drink company got permission in 1997 after it had done some agreement with Indian government. It indicated that India did not want to depend on the Coca Cola Company, for the government still had depended its local producer, and there were many other MNC who were interested to invest in India other than the Coca Cola Company.

Item Type: Thesis (Other)
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social and Political Science > Department of International Relationship
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 16 May 2012 06:38
Last Modified: 16 May 2012 06:38
URI: http://eprints.umm.ac.id/id/eprint/5466

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