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KOMUNIKASI PEMASARAN KLX DEALER KAWASAKI DALAM MERAIH LOYALITAS KONSUMEN PADA KRACKER MALANG ( Studi pada Divisi Pemasaran PT. Kawasaki Surapita Unitrans Malang )

Triadmojo, Angga (2019) KOMUNIKASI PEMASARAN KLX DEALER KAWASAKI DALAM MERAIH LOYALITAS KONSUMEN PADA KRACKER MALANG ( Studi pada Divisi Pemasaran PT. Kawasaki Surapita Unitrans Malang ). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research it comes to communication marketing done by a dealer motor kawasaki unitras surapita that is in a city poor with several programs a dealer who cooperate with the community with main purpose to run program of marketing communications in order to increase or promote a feeling loyalty consumers from community kracker malang. The concept that used in this research apply hotchpotch marketing of communications to 4 the process hotchpotch marketing namely products , place , price , promotions researchers menggunakann the theory marketing communication according to phillip kottler .Approach that is used is a qualitative approach through type penilitian descriptive .Description in narrative done denghan technique interview , observation and also documentation on an object research .Technique analysis researchers through the withdrawal of conclusion .The results of the study tested the validity of the data use triangulation sources and technique. On the outcome conclusion marketing research that the communication by pt.Kawasaki surapita unitrans loyalty community to gain buyers in poor kracker only a single concept that line and pertaining to consumer loyalty on promotion, hotchpotch marketing element entanglement community that is involved in marketing tersebut.sedangkan according to the concept in terintergritas 4p need. To get the toeri loyalty in accordance, of researchers concluded communication on belom belom well and absence of the sense of loyalty growing on poor kracker community to pt.kawasaki surapita unitrans.The role communication hotchpotch marketing, marketing of communication does not work to correspond

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201310040311172
Thesis Advisors: Isnani Dzuhrina (0711058102), Widiya Yutanti (0721017801)
Keywords: marketing of communication, consumen loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HX Socialism. Communism. Anarchism
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: 201310040311172
Date Deposited: 02 Nov 2019 08:43
Last Modified: 02 Nov 2019 08:55
URI : http://eprints.umm.ac.id/id/eprint/54574

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