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STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPROMOSIKAN PRODUK SEMEN Studi pada Divisi Pengembangan Pemasaran PT. Semen Gresik (Persero) Tbk.

Mahargyanti, Wulan (2008) STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPROMOSIKAN PRODUK SEMEN Studi pada Divisi Pengembangan Pemasaran PT. Semen Gresik (Persero) Tbk. Other thesis, University of Muhammadiyah Malang.


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Marketing communications play a part very important in product marketing, because marketing having ability communications to inspire enthusiasm every person who become target goals moved to conduct buy. With marketing communications strategy which planning better where covering about correct communications media and technique use hence the and information influence the desired from marketing communications strategy execution conducted by a company will be reached. Realizing its important is marketing communications as a means of the information spreading about an product from company to society, PT. Cement Gresik ( Persero) Tbk (specially the Marketing Development Division) develop; building communications through marketing communications strategy expected can create effective communications relation in order to promoting product to consumer. Simply communications of marketing represent effort to submit message to public especially consumer of target hit existence of product market (Sutisna, 2002:267). Strategy of Communications Marketing in its execution is run through process of determination of market segmentation, stipulating of conveyor order (communicator), packaging order, election of medium of conveyor order in the form of advertisement, sales promotion, public relations and publicity, personal sale, and also the direct marketing. Later; Then evaluate as final process in strategy of marketing communications This research use approach qualitative in emic perceptively. Unit analyze in this research Division of Development of Marketing PT. Cement Gresik Persero (Tbk). Stipulating of Informant of research by using technique of purposive sampling is so that obtained informant of is three of informant. Technique of data collecting through interview of structure and documenter. Technique analyze descriptive data qualitative depicting descriptions [of] pursuant to data [of] related to strategy of communications of marketing PT. Cement Gresik of Technique of authenticity of data [done/conducted] by using triangulation source. For segmentation of its target is knowable that goals of market from product PT. Cement Gresik (Persero) Tbk, all circle socialize, from small party public society until the big party (contractor building, manufacturer, and ready mix. stipulating of Communicator in activity communications of the marketing place entire/all employees PT. Cement Gresik as communicator, but in a few practice and activity like in sponsorship, advertisement media print and also the electronic. communicator which the sharing staff of division of marketing development. PT Cement Gresik ( Persero) Tbk. In promoting its product by Division of Development of Marketing of PT Cement Gresik (Persero) Tbk execute strategy of communications of marketing with consumer in the form of or the advertisement type through media print and also the electronic, sales promotion through gift of souvenir at the time of exhibition, public relations] through media of bulletin of company namely Bulletin Arch, alert service 24 clock and free pulse, and sponsorship through participation eventevent, good event, athletic, artistry and also music performance.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Anggit Aldila
Date Deposited: 16 May 2012 04:02
Last Modified: 16 May 2012 04:02

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