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Pengaruh Terpaan Akun Instagram @malangfoodies Terhadap Preferensi Dalam Memilih Kuliner di Kota Malang (Studi Pada Mahasiswa Rantau Asal Kalimantan Timur Angkatan 2018 di Universitas Muhammadiyah Malang)

Syafira, Aprillia (2019) Pengaruh Terpaan Akun Instagram @malangfoodies Terhadap Preferensi Dalam Memilih Kuliner di Kota Malang (Studi Pada Mahasiswa Rantau Asal Kalimantan Timur Angkatan 2018 di Universitas Muhammadiyah Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research stems from the number of culinary-based accounts in Malang that provide culinary references. But it is not yet known whether this culinary-based account affects the reference needs of the community, especially overseas students or not. So this study aims to determine whether there is an influence of the @malangfoodies Instagram account on references in choosing culinary in Malang and how much the influence of Instagram @malangfoodies Account influences on references in choosing culinary in Malang. The theory used is the AIDA theory. In this study, researchers used a quantitative approach to the survey method. The distribution of questionnaires was done online which was then processed with a simple linear regression analysis test, T test, and the coefficient of determination test. Respondents in this study amounted to 60 people based on pre-survey results who are students from East Kalimantan class of 2018 who studied at the University of Muhammadiyah Malang, know and follow @malangfoodies account and have an income of at least 1.5 million per month. The results of the study mentioned that there is an influence of Instagram @malangfoodies Account Affected Against Reference to Choose Culinary in Malang City. The magnitude of influence between variables is 23.3% or less influential. Where 76.7% influence is caused by other factors not examined by researchers. Obtained overall data is valid and reliable.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201510040311043
Thesis Advisors: Zen Amirudin (0703037501), Jamroji (0728017401)
Keywords: Influence, Exposure, Instagram, Preference for culinary choice
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JA Political science (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: 201510040311043
Date Deposited: 28 Oct 2019 06:12
Last Modified: 28 Oct 2019 06:12
URI : http://eprints.umm.ac.id/id/eprint/54236

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