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Nuzuli Ramadhani, Rizka (2010) KOMUNIKASI PEMASARAN "BATU NIGHT SPECTACULER" (Studi Pada Bagian Marketing BNS). Other thesis, University of Muhammadiyah Malang.


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Batu Night Spectaculer are new recreation’s place in Batu City so that needs a marketing mix to introducing and also selling that product. Purpose of observation is to describing marketing communication are used Marketing Batu Night Spectaculer for create brand image. For observation, observer used kualitatif type are purpose makes explanation fenomena by collecting data. Using interview method with Marketing Batu Night Spectaculer division to get describe about Marketing Communication Batu Night Spectaculer. Marketing communication are efforts to explain message for public especially priority consumen about product in market. Concept of marketing mix populared by Jerome Carthy (Tjiptono, 2005;30) are 4P (Product, Price, Promotion, and Place) but on service company marketing mix done by 7P and 1C there are Product, Place, Price, Promotion, Process, People, Physical evidence, and Customer Service diversivication from 4P. Creating brand image are makes icon on specific sector because that more easily promoted and more easily brand strom on mind consumen. Can said brand image are excellent thing used to promoted Batu. Marketing communication using to increase marketing Batu Night Spectaculer is marketing mix. Tools of marketing communication (Kotler, 2000;634-635) promotion, iklan, publisition, personal selling, and direct marketing with iklan on television, radio, etc. Needs increasing intention Batu Night Spectaculer on publish media and electronic media (television). And needs extensive efforts marketing area until all of Indonesia hopes Batu Night Spectaculer as new product can competitive with other industry.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 16 May 2012 02:47
Last Modified: 16 May 2012 02:47

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