IDENTITAS BUDAYA BANGSA SEBAGAI PENGUAT DALAM IKLAN TV(Analisis Semiotik Pada Iklan Jamu Tolak Angin Versi “Trully Indonesia”)

IRAWATI, ETIK (2009) IDENTITAS BUDAYA BANGSA SEBAGAI PENGUAT DALAM IKLAN TV(Analisis Semiotik Pada Iklan Jamu Tolak Angin Versi “Trully Indonesia”). Other thesis, University of Muhammadiyah Malang.

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Abstract

Along with progressively expanding information media exist in in this time become us progressively easy to get information. One of the media of is forwarding of information which experiencing of many change is television media. And one of the form display television giving many information is displaying which in the Target of this research is to know the existence of cultural symbols as nation identity through jamu product advertisement refuse version wind "Trully Indonesia". In this advertisement there are a lot of cultural symbols which is the mentioned become a identity of State Indonesia Method which is used in this research is with approach of kualitatif-interpretatif. In this research is used by Roland Barthes semiotik analysis tekhnik, this analysis is selected because felt can assist to express to eat which hidden in advertisement, good of meaning which look (content manifest) and also hidden meaning (content latent). Through stringed up ideology of myth, symbols which there are in this advertisement can be expressed by more circumstantial to get meaning from each;every cultural symbols which there are in manner artistry of area which there are in jamu advertisement refuse version wind " Trully Indonesia form of advertisement. Advertisement represent form of communication meant to motivate, to promoting, and introducing an service and product to very consumer or someone of that potential. Beside that, advertisement also has function to influence and invite public to act and think as according to desire the maker of advertisement. One of the advertisement which have displayed in television namely at advertisement a jamu product refuse wind of Sidomuncul which is have theme " Trully Indonesia" attend not merely promoting its just product however, in this advertisement the maker of advertisement try idea input about variation of culture the anticipated have been claimed off hand by other State. In this research of researcher find that cultural identity of nation determined by cultural acculturation which is cultural there are some symbols which there are in traditional culture of Indonesia have and meaning of articulation in every existing culture. And its him big nation is nation capable to esteem its culture, not merely loving yielded product however also have to earn to love and take care of continuity of culture had Don'T let our identity[is hijacked by other state, for that association and unity of defended proper nation to utilize creation perfection of nation.

Item Type: Thesis (Other)
Subjects: J Political Science > J General legislative and executive papers
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 15 May 2012 08:46
Last Modified: 15 May 2012 08:46
URI: http://eprints.umm.ac.id/id/eprint/5388

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