UMM Institutional Repository

PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RESTORAN AYAM BAWANG CAK PER DI KOTA MALANG

Sirri, Muhamad Abdul Aziz (2019) PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RESTORAN AYAM BAWANG CAK PER DI KOTA MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (2MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (229kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (374kB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (374kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (480kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (211kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB) | Request a copy

Abstract

The purpose of this research was to knowing the effect of product quality, service quality and price on consumer purchasing decisions in Ayam Bawang Cak Per restaurant in Malang. Type of this research used "explanatory research" methods. The sample in this research used "purposive sampling" technique with respondents as many as 110 people. The scales used are the linkert scale for the independent variable and the guttman scale for the dependent variable. The validity test in this research used a comparison of r count values with r table. Reliability test in this research with cronbach alfha coefficient and data analysis technique used in this research is logistic regression. The results of this research can be concluded that product quality and service quality have a partial effect on consumer purchasing decisions, while price still not enough evidence to influence. Then the three independent variables have a simultaneous effect on consumer purchasing decisions and the variables that have the greatest influence are product quality.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311343
Thesis Advisors: Marsudi (0706026201), Sri Nastiti Andharini (0721026501)
Keywords: product quality, service quality, price, consumer purchasing decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HF Commerce
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201410160311343
Date Deposited: 23 Sep 2019 02:59
Last Modified: 23 Sep 2019 02:59
URI : http://eprints.umm.ac.id/id/eprint/53522

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo