UMM Institutional Repository

PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN (Studi Pada Warung Sate Kambing Bang Saleh Pusat Kota Malang)

Adam, Myhammad (2019) PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN (Studi Pada Warung Sate Kambing Bang Saleh Pusat Kota Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (852kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (655kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (540kB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (443kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (879kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (260kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (384kB) | Request a copy

Abstract

This study aims to determine the influence of service quality dimensions, namely Tangible, Reliability, Assurance, Responsiveness, and Empaty on Consumer Loyalty at Malang City Center Sale Goat Satay Sate This study uses a quantitative approach with the object of research at the Warung Sate Kambing Bang Saleh Pusat Kota Malang. The selection at the restaurant was due to the Bang Saleh Goat Sate Warung still existing and growing rapidly until now. The method used in this study with interviews and questionnaires. The research sample of 100 customers at Warung Sate Kambing Bang Saleh was purposive sampling as a sampling technique. Data analysis in this study using multiple linear regression (multiple regression analysis). The results showed that the tangible, Reliability, and Empaty variables had a significant effect on the consumer loyalty of Warung Sate Kambing Bang Saleh Pusat Kota Malang, while the Responsiveness and Assurance variables did not significantly influence consumer loyalty at Malang City Center Sale Goat Satay Sate. Tangible variables have a dominant influence on consumer loyalty of 2,149.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410510311098
Thesis Advisors: Nurul Asfiah (0719116301), Muslikhati (0708087904)
Keywords: Tangible, Reliability, Assurance, Responsiveness, and Empaty
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HB Economic Theory
Divisions: Faculty of Islamic Studies > Department of Islamic Economics (60206)
Depositing User: 201410510311098
Date Deposited: 19 Sep 2019 06:03
Last Modified: 19 Sep 2019 06:03
URI : http://eprints.umm.ac.id/id/eprint/53477

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo