ALIRAN FEMINISME DALAM MAJALAH WANITA COSMOPOLITAN Analisis Framing Majalah Cosmopolitan Edisi Maret 2008

Nur Meisyahrina, Wirdah (2010) ALIRAN FEMINISME DALAM MAJALAH WANITA COSMOPOLITAN Analisis Framing Majalah Cosmopolitan Edisi Maret 2008. Other thesis, University of Muhammadiyah Malang.

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Abstract

A text have never gets out of ideology and has manipulation ability of reader to towards an ideology. Now, the feminists has wide access to mass media to promote orthogonal transformation of feminism. This thing pushed by awareness that through mass media they can do attainment without opposing basal structure or power elite. Now many woman magazines assumed carries feminist values. Popular is magazine Cosmopolitan. This woman monthly conceived of bollard borns it new generation of woman who is inheriting clarification of feminism. Whereas other assumption accuses magazine with 139000 exemplar per month of this as magazine which only sell woman sexuality. Feminist ideology in magazine Cosmopolitan assumed to be wrong in representation of Iiberation of woman. Thereby, analysis framing is approach at the same time correct theory in analysing research problems. This research applies approach in framing Zhongdang Pan and Gerald M. Kosicki purpose of this research is to know how Cosmopolitan frames feminism in Cosmopolitan magazine on edition March 2008. This research scope is five fruit of article at some rubrics in magazine Cosmopolitan edition of March Selected based on research focus that is feminism discourse. Gathering having taken steps and election of data in the form of keliping title assumed very representatif, data analysis done with analysis framing model Pan and Kosicki by observing some element that is title headline, lead, information background, citation of source, statement, cover conclusion, equipment of news ( 5W+1H), paragraph, proposisi, sentence, the relation of between sentences, word, idiom, picture and graph. All this element divided into four big structures that is structure sintaktis, scrip, tematic, and retoris. From result of data analysis, hence can be taken conclusion that in Cosmopolitan magazine applies approach of three feminism streams that is radical feminism, liberal and postmodern. Feminism opinion sight with theme lifting about some important advise in having career and article about how the importance of woman empowerment. Idea of feminism of posmodernism seen at themes explained woman feminity related to strength and woman power. Whereas idea of feminism of radical seen from article Cosmopolitan which with detail tells strength and woman greatness, and mengekspos lacking of man. At one of article serving tips-tips socialization with man, Cosmopolitan even positions man as woman enemy. Based on research is upper, can be recommended to media as producer, for always refers to ethical responsibility for package feminism ideology in media text proportionally as woman empowerment media, non medium to grow prejudice in issue gender.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 15 May 2012 07:01
Last Modified: 15 May 2012 07:01
URI: http://eprints.umm.ac.id/id/eprint/5346

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