PENGARUH TERPAAN FILM "CONFESSION’S OF A SHOPAHOLIC" TERHADAP PENGGUNAAN TAS BRANDED PADA MAHASISWI Studi Pada Mahasiswi Universitas Muhammadiyah Malang Jurusan Ilmu Komunikasi Angkatan 2007

Nur Haq, Tia (2010) PENGARUH TERPAAN FILM "CONFESSION’S OF A SHOPAHOLIC" TERHADAP PENGGUNAAN TAS BRANDED PADA MAHASISWI Studi Pada Mahasiswi Universitas Muhammadiyah Malang Jurusan Ilmu Komunikasi Angkatan 2007. Other thesis, University of Muhammadiyah Malang.

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Abstract

This problem lifted by based on initial observation, researcher as ices that usage of bag Branded is circle coed now increasingly better, especially University Student Muhammadiyah Malang generation communications science generation 2007, this phenomenon interesting researcher to check how level of film influence Confessions of a Shopaholic making Bag Brended indium phonetic symbol ace this film with Bag Brended which they use everyday. Statement of The important problems to be checked by this research expected is of benefit to the students bothering about fashion. Especially, to is more as ices symbols meaning from film which actually can bring one trend becoming their everyday style. Ace for this internal research of issue formula is how big influence protactinium film Confessions of a Shopaholic to usage of bag Branded at coed. Theory applied indium this research is the theory S­O­R, where this theory point weighs against at attitude change cause happened individual indium of x'self which caused by level of influence quality of excitement. Mean, indium someone attitude change seen if stimulus which really exceeds initially. Indium this case that is responder. Type applied indium this research is Explanative that is research to test relation between variable hypothesis with quantitative approach, what emphasizes at data analysis and number. Population indium this research is generation communications coed 2007 Universities Muhammadiyah Malang and it’s the sample is 34 mans who is witnessing film Confessions of a Shopaholic and applies bag Branded. The sampling technique is done by the way of total sampling. Data collecting technique applied is questionnaire. After through research process, the questionnaire is tested level of the validity by using correlation technique of product moment and the reliability test with formula technique Alpha. Data analysis applied is regression analysis to test there acre is note of influence between protactinium film confessions of a Shopaholic to usage of bag branded at coed and coefficient of determination analysis to predict level of variable influence X to variable Y. Based on result of research is obtained [by] calculation correlation coefficient value indicating that relation between independent variable that is protactinium film confession's of a Shopaholic dependent with of variables that is usage of bag branded at coed with correlation coefficient value 0571. While passing test F and test t, obtainable of calculate Fvalue 15463, while at level significance 0,05 obtained by Ftable with value 415. And tvalue calculates 3932, while at level significance 5% is obtained by ttable with value 2,042. The thing means Fcalculate bigger than Ftable and tcalculate bigger than ttable so that H0 refused and H1 is received, is meaning protactinium film confession's of a Shopaholic has influence significant indium simulate to usageof bag branded at coed, so that Hypothesis expressed received. Coefficient of determination applied to see how big contribution of independent variable protactinium film confession's of a shopaholic to dependent usage of variables of bag branded at coed, got coefficient of determination r2 0326. Mean that 326% usage variable of bag branded at coed influenced by the independent variable is protactinium film Confession's of a Shopaholic. While rest of 67,4% variable influencing usage of bag Branded at coed explained by other variables of which is note discussed indium this research.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 15 May 2012 06:49
Last Modified: 15 May 2012 06:49
URI: http://eprints.umm.ac.id/id/eprint/5339

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