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PESAN KRITIK SOSIAL DALAM VIDEO CLIP LAGU “NEGRI NGERI” (Analisis Isi terhadap Video Clip “Negri Ngeri” karya Marjinal)

Kirana, Galoh Ervan Candra (2019) PESAN KRITIK SOSIAL DALAM VIDEO CLIP LAGU “NEGRI NGERI” (Analisis Isi terhadap Video Clip “Negri Ngeri” karya Marjinal). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Fenonema social criticism is a means of social communication adapted by various artists or public figures. One of them is to use music which has a combination of vocabulary and grammar. The use of vocabulary and grammar in music does not stand alone, there are micro, meso, and macro contexts that connect with text and in a text there are certain practices and goals made by the text writer. This research uses the video clip "Negri Ngeri" created by the Indie Band named Marginal as its object. This study aims to explain the meaning of the social criticism text of the song "Negri Ngeri" song and fight for social values both verbally and nonverbally in the video clip. This study uses a qualitative approach with the content analysis method. The results of the study show that social criticism in the "Negri Ngeri" is to solve consciousness and an invitation to unlimited solidarity to make changes about humanity, justice, helping the lower classes such as laborers and street vendors. Overall, the researchers concluded that the meaning or message obtained from the scene in the video clip of the song "Negri Ngeri" was in accordance with the analysis of the data, there was a message of social criticism of the problem of authority in the country in its depiction. Social criticism is a form of social sensitivity. Pure social criticism is not based on self-interest alone, but invites the public to pay attention to real needs in society. There are also elements of musicians Even if seen from the elements of musicians who are punk and alternative rock contained in the music video clip shows that explicitly that do not judge someone just from the cover, implicitly that concern for fellow human beings is to start from yourself and the closest people in the surrounding environment

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310040311384
Thesis Advisors: Zen Amirudin (0703037501), Novin Farid Setyo Wibowo (0719118402)
Keywords: Content Analysis, Social Criticism, Video Clips
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 16 Sep 2019 02:46
Last Modified: 16 Sep 2019 02:46
URI : http://eprints.umm.ac.id/id/eprint/53366

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