Nugraha, Hendra Maulidiansyah Cahya (2010) KEPERCAYAAN PEDAGANG TERHADAP PENGLARIS(Studi pada Warung Kopi di Desa Bolorejo,Kecamatan Kauman, Kabupaten Tulungagung). Other thesis, University of Muhammadiyah Malang.
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ABSTRACT Keyword: trust, public, in demand, coffee shop Phenomenon in demand becomes reflection of Indonesia public economics dynamics reality which can give hope to they trusting it. In corporate world like coffee shop in rural areas which ancestor traditions and trust system still very sticking in everyday life of public. One of them is trust of public to things containing mystique, the example is usage of media in demand to assist launches effort for coffee shop This thing indicates that in reality of the perpetrators effort for like coffee shop simply in implementing the business is sometimes applies mystique some media to assist inculcates the business, so that the habit becomes a trust of public especially the perpetrators effort for coffee shop. Intention of this research is to know entirety about trust of public to in demand starts from reason of owner of coffee shop applies in demand, way of owner of coffee shop applies in demand to interesting of consumer comes up with forms in demand applied by owner of coffee shop. Research method used in this research is qualitative descriptive method. Research subject in this research is the owner of using coffee shops in demand. Data collecting technique in this research is observation, interview and documentation. As for data analytical technique applied is reduction of data, presentation and conclusion withdrawal. Theory applied in this research is the rationality theory Max Weber. Result of research concludes that in demand becomes a separate trust for public especially the perpetrators owner of coffee shop. By using in demand, owner of coffee shop can obtain collapsible advantage and despitefully can fulfill requirement of family. In the end trust of public to in demand can be told very rational for them trusting it.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > HM Sociology|
|Divisions:||Faculty of Social and Political Science > Department of Sociology|
|Depositing User:||Rayi Tegar Pamungkas|
|Date Deposited:||15 May 2012 06:13|
|Last Modified:||15 May 2012 06:13|
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