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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Teh Pucuk Harum di Kota Malang)

Rahmad, Muhammad Bagus (2019) PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Teh Pucuk Harum di Kota Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study was conducted to determine the significant effect of brand image and product quality on purchasing decision to Teh Pucuk Harum consumers in Malang. The method of data analysis used was multiple linear regression analysis on 100 respondents that have been determined using sampling insidental technique as the method of sampling by using questionnaires for data collection. The results showed that brand image had positive and significant effect on purchasing decision from Asimp value. Sig 0,000 <0.05 and product quality positively and significant effects on purchasing decision from 0.000 <0,05.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311464
Thesis Advisors: Rahmad Wijaya (0023036802), Noor Aziz (0022106701)
Keywords: Keywords: brand image, product quality and purchasing decision.
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201410160311464
Date Deposited: 12 Sep 2019 03:49
Last Modified: 12 Sep 2019 03:49
URI : http://eprints.umm.ac.id/id/eprint/53270

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