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STRATEGI KOMUNIKASI SOSIAL DALAM PEMBERDAYAAN MASYARAKAT (Studi Pada Komunitas TurunTangan Malang)

Fitri, Veni Izatul (2019) STRATEGI KOMUNIKASI SOSIAL DALAM PEMBERDAYAAN MASYARAKAT (Studi Pada Komunitas TurunTangan Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

TurunTangan Malang Community is a social community located in Malang City and is part of the TurunTangan Community throughout Indonesia. In carrying out social activities, of course, TurunTangan Malang community has problems, because in social communication carried out cannot reach all levels of society accordingly, for this reason, researchers are finally interested in conducting research with the aim of knowing the social communication strategies carried out by TurunTangan Malang community in community empowerment in the city of Malang. This researcher uses qualitative methods with descriptive research types. The technique used was purposive sampling, where the subjects were the TurunTangan Malang community for the 2017-2018 period as many as 9 respondents. The researcher used the data analysis techniques of Miles and Huberman and used the theory of Social Exchange. The results of the TurunTangan Malang community study found that the delivery of messages through online media does not necessarily impinge directly on the intended community so that the influence and impact cannot be felt by all levels of society. TurunTangan Malang Community has carried out a communication strategy well and basically in accordance with the basic theory of research. Differences that occur due to the development of functions of communication technology. TurunTangan Malang must also update according to the update of communication technology.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201510040311216
Thesis Advisors: Zen Amirudin (0703037501), Joko Susilo (0715016601)
Keywords: Communication Strategy, Social Communication, Community Empowerment
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 11 Sep 2019 04:09
Last Modified: 11 Sep 2019 04:09
URI : http://eprints.umm.ac.id/id/eprint/53245

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