Muhlas, Edi (2019) PEMAKNAAN AUDIENS TENTANG VIDEO IKLAN KAMPANYE PASANGAN CALON PRESIDEN JOKO WIDODO DAN K.H MA’RUF AMIN (Studi Resepsi pada Pengurus “Kine Klub” Universitas Muhammadiyah Malang periode 2018/2019). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The presence of social media as a means of dissemination of information addressed to the public or the voter is regarded as an effective and important step. The existence of many social media has changed the tactics and strategies of winning both candidates for president and vice president, 2019. This study wanted to do a study on the meaning of the audience to the message in the video campaign Jokowi partner and vice presidential candidates and Ma'ruf Amin. This study aims to determine the meaning of Students KINE Klub UMM 2018/2019 on video campaign period candidates for president and vice president Jokowi and Ma'ruf Amin. Mass communication is a form of communication using the channel (media) in connecting the communicator and the communicant in bulk, in large numbers, residing far (scattered), very heterogeneous, and specific effects. Video is an audio-visual media that rely on the sense of hearing and vision. The function of the video is to convey the message with the help of sound and image. Mass communication is an information intended for audiences of source or informant delivered through the media and produce a variety of audience response after receiving the information. This study uses a study of the reception by using the theory of Encoding and Decoding. This theory can lead to diverse interpretations of the text of the media during the production process and acceptance (reception). Based on the reception of research conducted on Video Advertising Campaign Candidate Pair of President Joko Widodo And K.H Ma'ruf Amin On SME board KINE Klub UMM 2018/2019 period as a research subject can be concluded that the findings on the video ad campaign candidate number 01 of the 2019 election research subjects accept and support the contents of the message conveyed in the campaign ad video. Because the subject of research by the average results of the interview are in the Dominant-hegemonic position. Because the average research subject line and agree with the dominant code that was built by the sender of the message. The research subjects also have the interpretation of the message according to the message delivered communicator.

Item Type:	Thesis (Bachelors Degree (S1))
Student ID:	201210040311069
Keywords:	Video ad, campaign, general election in 2019, Social Media, Study receptions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications
Divisions:	Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User:	Retno Widiyastuti Ika Wijaya
Date Deposited:	10 Sep 2019 02:53
Last Modified:	10 Sep 2019 02:53
URI :	http://eprints.umm.ac.id/id/eprint/53196

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