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EFEKTIVITAS KOMUNIKASI DUTA BANDAR UDARA 2019 TERHADAP CITRA POSITIF BANDAR UDARA I GUSTI NGURAH RAI BALI (STUDI PADA WISATAWAN DOMESTIK PERIODE MEI-JUNI 2019)

Waduda, Dawai (2019) EFEKTIVITAS KOMUNIKASI DUTA BANDAR UDARA 2019 TERHADAP CITRA POSITIF BANDAR UDARA I GUSTI NGURAH RAI BALI (STUDI PADA WISATAWAN DOMESTIK PERIODE MEI-JUNI 2019). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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PENDAHULUAN.pdf

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BAB I.pdf

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Abstract

This study aims to find out how much the effectiveness of the 2019 Airport Ambassador Communication on Airport positive image. In this study, the researcher used a quantitative approach with survey methods. Data collection was conducted using a questionnaire then analyzed using parametric analysis techniques with a correlation analysis tool and simple linear regression, T test, coefficient of determination test and Spearman’s correlation and coefficient test. The respondents of this research are domestik tourists from outside the island of Bali who are visiting on May-June and interacting with the Ambassador of I Gusti Ngurah Rai Airport in Bali with a total number of respondents as many as 92 people. The theory used is the theory of S-O-R or Stimulus-Organism-Response. The sampling method used is Total Sampling which is taken from the data obtained during the research which took place at I Gusti Ngurah Rai Airport, Bali. The results of the study mention that the Communication of 2019 ambassador of I Gusti Ngurah Rai Airport towards the Airport Positivist Imagery is quite effective. It is proven by a coefficient of determination of 0.457. Obtained overall data are valid and reliable. From the normalization test, the data is distributed abnormally, but linearly. The average points obtained from the number of points of variable X are 3.52 and variable Y is 3.56. Which means the average value of each variable can be said to be high.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201510040311335
Thesis Advisors: Frida Kusumastusi (0727116902), Novin Farid Setyo Wibowo (0719118402)
Keywords: Effectiveness, Communication, Ambassador, Airport, Imagery
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 10 Sep 2019 02:38
Last Modified: 10 Sep 2019 02:38
URI : http://eprints.umm.ac.id/id/eprint/53193

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