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KOMUNIKASI ANTAR BUDAYA DIKALANGAN PEDAGANG (Studi tentang Komunikasi Antarbudaya Pedagang etnis Jawa dengan Pedagang etnis Madura di Pasar Dinoyo Kota Malang)

Sugara, Algi (2019) KOMUNIKASI ANTAR BUDAYA DIKALANGAN PEDAGANG (Studi tentang Komunikasi Antarbudaya Pedagang etnis Jawa dengan Pedagang etnis Madura di Pasar Dinoyo Kota Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The market is a side of the business world that has social characteristics inherent in the social, economic and cultural dimensions. Therefore, there are different cultures and can affect the personalities of one or two people who will influence their cultural background. The purpose of this study is 1) to find out how intercultural communication occurs in Javanese ethnic traders with Madurese ethnic traders in the Dinoyo market in Malang City and 2) to find out how are the obstacles in cultural communication between Javanese ethnic traders and Madurese ethnic traders in the Dinoyo market Malang city. The research used is descriptive. The data analysis techniques in this study are according to Miles and Hubberman. Miles and Hubberman offer an analytical technique commonly called the Interactive model. This analysis technique basically consists of four components: data collection (data reduction), data presentation (data display), and drawing and verifying conclusions (drawing and verifying conclusions). Based on the results of research and data analysis, it can be concluded that intercultural communication among Javanese ethnic traders and Madurese ethnic traders in Malang City Dinoyo Market is as follows: Intercultural communication that occurs in Javanese ethnic traders with Madurese ethnic traders in Malang Dinoyo market, it can be seen that during these are the two ethnic groups in communicating well so that the activities carried out are not detrimental to both parties. Conditions can be demonstrated by the good relations between the existing traders, the interest in learning languages with different ethnicities, while maintaining relations (relations) with different ethnicities while differences in language style do not hamper intercultural communication between ethnicities. Barriers to cultural communication between Javanese ethnic traders and Madurese ethnic traders in the Dinoyo Market in Malang, namely the existence of ethnic groups who want a closed relationship with different ethnic community environments. There is a tendency to group with other people of the same ethnic group so as to minimize communication with environments that have different ethnicities that make different views so that communication that occurs becomes impeded

Item Type: Thesis (Undergraduate (S1))
Student ID: 201210040311086
Thesis Advisors: Muslimin Machmud (0024086702), Zen Amirudin (0703037501)
Keywords: Intercultural Communication, Javanese Traders and Madurese Traders
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
H Social Sciences > HM Sociology
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 10 Sep 2019 02:28
Last Modified: 10 Sep 2019 02:28
URI : http://eprints.umm.ac.id/id/eprint/53190

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