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STRATEGI PENGEMBANGAN EKONOMI KREATIF DI KOTA MALANG

Bimantara, Alfian Reza (2019) STRATEGI PENGEMBANGAN EKONOMI KREATIF DI KOTA MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this research is to find out the development strategies of 4 creative economic in Malang City. The method used in this research is descriptive qualitative analysis using SWOT analysis to carry out strategies with the aim of improving the development of the creative economy by looking at strengths, weaknesses, opportunities and threats. Based on the results of the study, 4 creative economic sub-sectors in Malang City have different variations of strategies for each sector, creative economic sub-sectors also have various problems in carrying out their creative efforts. Problems such as human resources in the music and culinary sector, besides financial problems in the craft, culinary, fashion and music sectors.Other problems such as technological problems as a support for the craft and culinary sub-sector. Business people in 4 creative economic sub-sectors are forced to make an innovation or creative idea to create creative output.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201510180311252
Thesis Advisors: Wahyu Hidayat Riyanto (0724036501), Muhammad Sri Wahyudi Suliswanto (0731078701)
Keywords: Creative Economy, Strategy, strengths, opportunities, weaknesses, threats
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics > Department of Development Economics (60201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 10 Sep 2019 01:36
Last Modified: 10 Sep 2019 02:07
URI : http://eprints.umm.ac.id/id/eprint/53177

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