HUBUNGAN ANTARA SELF MONITORING DENGAN KEPUASAN KONSUMEN

MARDIANNA MAYANGSARI, ENDAH (2008) HUBUNGAN ANTARA SELF MONITORING DENGAN KEPUASAN KONSUMEN. Other thesis, University of Muhammadiyah Malang.

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Abstract

The common sense admits that the human being’s demands depart from the highly advanced primary, secondary, and tertiary interests. Some demands have been accompanied by the development of shopping mall, industrial mode, luxurious real estate, brand trademark, fast food, cellular phone and others with its orientation of service operational to excellent services to produce the necessary consumer satisfaction. Such condition entertains the public as the very consumptive consumers toward all the available facilities, even as being affected by the marketing condition when they decide to buy without considering the utility, function, and benefit as the existence equation in relative to the value of a material and the symbolic substance to indicate certain social class or status. It seems not only realizing the satisfaction but also manifesting the ability of self-monitoring into the economic management during their influential adjustment to meet the demand. Research objective seems about to understand the relationship between self-monitoring and consumer satisfaction. Research represents non-experiment type. Population of research includes the visitor (consumer) of Malang Matahari Department Store, while the sample counts to 80 consumers. Research technique will be Incidental Sampling. Data collection method used in this research employs the scales of self-monitoring and consumer satisfaction. Data analysis technique refers to Carl-Pearson moment product correlation in the version 12.00 of SPSS Program. In this research, r equaled to 0.381 and p submitted to 0.001 indicate that a positive and very significant relationship becomes evident between self-monitoring and consumer satisfaction. It means that the higher self-monitoring of consumer relates to the higher satisfaction, and the lower self-monitoring of consumer corresponds with the lower satisfaction. The coefficient of determination of 0.145 or 14.52 % brings up the effective contribution of self-monitoring to the consumer satisfaction. Meanwhile, 85.48 % of the remainders have been affected by other factors.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Anggit Aldila
Date Deposited: 15 May 2012 05:31
Last Modified: 15 May 2012 05:31
URI: http://eprints.umm.ac.id/id/eprint/5315

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