PENGARUH ATRIBUT PRODUK PADA KEPUTUSAN PEMBELIAN PRODUK JENANG (Studi Pada Perusahaan Jenang “Barokah” Tulungagung)

MARDIANA, LIA (2008) PENGARUH ATRIBUT PRODUK PADA KEPUTUSAN PEMBELIAN PRODUK JENANG (Studi Pada Perusahaan Jenang “Barokah” Tulungagung). Other thesis, University of Muhammadiyah Malang.

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Abstract

Type Research which conducted is research of survey, executed with responder asked to get the needed information. This method apply to the standart thing in proffering of conducted by question at Company Of Jamb " Barokah" Tulungagung with title " Influence Of Attribute Product At Decision Of Purchasing Of Product Jamb ( Study At Company Of Jamb " Barokah" Tulungagung ) Target of this research is to know product attribute covering brand, quality of, tidiness, lable, complement service and each product guarantee have an effect on significant to decision of purchasing of jamb product and to know variable giving biggest contribution to decision of purchasing of jamb product. Usefulness of research which wishes to be reached specially to company that is expected to earn as supplementary information in order to make-up of the amount of sale pursuant to behavioral analysis all consumer in this case is to regarding product attribute. Analyzer which is used in this research that is by using logistics regression. From result of solution and research which have been conducted by hence can be pulled by conclusion that product attribute covering brand, quality of, tidiness, lable, complement service and product guarantee have an effect on by significant to decision of purchasing of jamb product. Service complement variable give biggest contribution to decision of purchasing of jamb product. Pursuant to result of conclusion from result of research, hence raised some suggestion that is as follows: expected by company to be more try to define product to consumer especially to regarding the quality of which on the market. The effort done in order to give information completely of excellences had by jamb product. In effort to give positive impression to existence of product and company expected by owner of company more paying attention various facility form which on the market by company in effort water down to consume product that is hitting service between and buyer through telephone media. To enthusiastic researcher hereinafter to continue this research is expected to completing him that is by using other variable which have an effect on to purchasing to jamb product covering price, distribution channel and promotion.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 15 May 2012 05:27
Last Modified: 15 May 2012 05:27
URI: http://eprints.umm.ac.id/id/eprint/5313

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