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STRATEGI PENGEMBANGAN USAHA SUB SEKTOR PERIKANAN BUDIDAYA IKAN HIAS KOI (Cyprinus carpio) DI DESA KEMLOKO KECAMATAN GLEGOK KABUPATEN BLITAR

Baeha, Syarif Hidayar Tullah (2019) STRATEGI PENGEMBANGAN USAHA SUB SEKTOR PERIKANAN BUDIDAYA IKAN HIAS KOI (Cyprinus carpio) DI DESA KEMLOKO KECAMATAN GLEGOK KABUPATEN BLITAR. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research was conducted in October - November 2019 in Kemloko Village, Nglegok Sub-District, Blitar Regency. The purpose of this study was to determine the business development strategy of the koi ornamental fish sub-sector (Cyprinus carpio) in Kemloko Village, Nglegok Sub-District, Blitar District. The method used in this study is the survey method. The data analysis method consists of identifying characteristics of farmers, business feasibility analysis and SWOT analysis. Qualitative analysis aims to obtain an overview of business feasibility in market, technical, management, social and environmental aspects. Quantitative analysis aims to determine the development strategy of koi fish (Cyprinus caprio). The method of SWOT data analysis is the IFE and EFE matrices, and the SWOT analysis. This quantitative data processing uses a tool in the form of computer software through the Microsoft Excel 2010 program. The results showed that the business development strategy of the koi aquaculture sub sector in Blitar was very good, internal factors with strength values were 1.78 which was greater than the weakness value ie 1.04 had a difference of 0.74 and in the value of external factors with values opportunity 1.53 which is greater than the threat of 1.34 which has a difference of 0.19. With positive value difference on both internal and external factors. The results of the analysis of environmental evaluation of internal and external factors described above. The score obtained from internal factors is 0.78 and then divided by 2 gets the result of 0.39 and the external factor of 0.19 for the two results of 9.5. Based on the results of the research Business Development Strategy Fisheries Sub Sector Cultivation of Ornamental Koi Fish (Cyprinus caprio) In the Village of Kemloko, Nglegok Sub-District, Blitar Regency is feasible and needs to be carried out business development.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201210260311024
Thesis Advisors: David Hermawan (0026056402), Riza Rahman Hakim (0703037901)
Keywords: Koi fish cultivation (Cyprinus caprio), developer strategy, SWOT
Subjects: S Agriculture > SH Aquaculture. Fisheries. Angling
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Fishery / Aquaculture (54250)
Depositing User: Sulistyaningsih Sulistyaningsih
Date Deposited: 03 Sep 2019 01:44
Last Modified: 03 Sep 2019 01:44
URI : http://eprints.umm.ac.id/id/eprint/53014

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