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PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUASAN DAN REPURCHASE INTENTION (Studi Pada Pembeli Malang Post)

SUDIBYO, CHRISTIA MARIA (2018) PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUASAN DAN REPURCHASE INTENTION (Studi Pada Pembeli Malang Post). Masters (S2) thesis, Universitas Muhammadiyah Malang.

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Abstract

This study aimed to examine the effect of brand image, product quality, satisfaction, and repurchase intention on buyers Malang Post newspaper . The population in this study include buyers of Malang Post newspaper that are not regular customers, and the number of samples taken as many as 97 respondens in Malang city. The non probability sampling was used to take the sample, mean while the accidental sampling was used to draw the sample. The analysis tool in this research used by method of Partial Least Square (PLS). PLS research results showed that brand image has no significant effect on satisfaction. Product quality has a significant effect on satisfaction. Brand image has a significant effect on repurchase intention. Product quality has no significant effect on repurchase intention. Product quality has a significant effect on brand image. Brand image has no significant effect on repurchase intention through satisfaction.

Item Type: Thesis (Masters (S2))
Student ID: 201310280211032
Thesis Advisors: Marsudi, Widayat
Keywords: Brand image, product quality, satisfaction, repurchase intention
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions: Postgraduate > Master of Management (61101)
Depositing User: Moh. Zawawi
Date Deposited: 02 Sep 2019 06:41
Last Modified: 02 Sep 2019 06:41
URI : http://eprints.umm.ac.id/id/eprint/53001

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