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PERTIMBANGAN NASABAH DALAM MEMILIH PRODUK ASURANSI MITRA PROTEKSI MANDIRI PADA ASURANSI JIWA BERSAMA BUMIPUTERA 1912 CABANG PONOROGO

Santoso, Yohan Budi (2019) PERTIMBANGAN NASABAH DALAM MEMILIH PRODUK ASURANSI MITRA PROTEKSI MANDIRI PADA ASURANSI JIWA BERSAMA BUMIPUTERA 1912 CABANG PONOROGO. Diploma (D3) thesis, University of Muhammadiyah Malang.

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Abstract

This research was conducted to analyze factors that are considered by customers through promotion, price and service quality for the purchase of Mandiri Proteksi Mitra Insurance Products at the 1912 Bumiputera Joint Life Insurance Ponorogo Branch . The sample in this study were 30 respondents who filled out questionnaires that had been distributed for research purposes. The research results show that Based on the results of the study found that the optimization of the items contained in the promotion which shows that promotion is an effective method of making purchasing decisions. while price is the smallest factor that influences purchasing decisions. Prices that are too high will also make prospective customers think twice about buying an insurance product

Item Type: Thesis (Diploma (D3))
Student ID: 201410190511081
Thesis Advisors: Dwi Susilowati (0021126401), Zainal Arifin (0720077101)
Keywords: promotion and price
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: 201410190511081
Date Deposited: 26 Aug 2019 08:31
Last Modified: 26 Aug 2019 08:31
URI : http://eprints.umm.ac.id/id/eprint/52667

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