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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP NIAT PEMBELIAN ULANG (Studi pada Pemilik Yamaha Mio yang Membeli di Surya Inti Putra Blimbing Kota Malang)

Athoillah, Ridlo (2019) PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP NIAT PEMBELIAN ULANG (Studi pada Pemilik Yamaha Mio yang Membeli di Surya Inti Putra Blimbing Kota Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this research was to test the influence of product quality and brand image against the intention of repurchase Yamaha Mio motorcycles. The population in this study is all consumers of Yamaha Mio products at Yamaha Surya Inti Putra Malang. Sampling using the Purposive sampling method as many as 100 respondents who are consumers of Yamaha Surya Inti Putra Malang who intend to buy back the product Yamaha Mio. The analytical tools used in this study are multiple linear regression analyses. The results showed product quality and brand image positive and significant effect on the re-purchase intent of Yamaha Mio.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201210160311333
Thesis Advisors: Rohmat Dwi Jatmiko (0726026201), Rahmad Wijaya (0023036802)
Keywords: Product quality, Brand image, Repurchase Intention
Subjects: L Education > L Education (General)
L Education > LD Individual institutions (United States)
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: 201210160311333
Date Deposited: 26 Aug 2019 04:48
Last Modified: 26 Aug 2019 04:48
URI : http://eprints.umm.ac.id/id/eprint/52521

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