PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA KOLAM RENANG AL-AMIN BONDOWOSO)

Amin, Abil Firdaus (2024) PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA KOLAM RENANG AL-AMIN BONDOWOSO). Undergraduate thesis, Universitas Muhammadiyah Malang.

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Abstract

This research aims to determine and analyze the influence of service quality, trust and customer satisfaction on customer loyalty at the Al-Amin swimming pool. The sample for this research was 96 respondents and the sample was determined using the lemeshow formula. The data analysis technique in this research uses multiple linear regression analysis using the SPSS 23 application. The results of this research show that partial service quality has a significant positive effect on customer loyalty, partial trust has no effect on customer loyalty. customer. Service quality and trust simultaneously have a significant positive effect on customer loyalty.

Item Type: Thesis (Undergraduate)
Student ID: 202010160311625
Keywords: Service Quality, Trust, Customer Loyalty.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics and Business > Department of Management (61201)
Depositing User: 202010160311625 abilfirdaus710
Date Deposited: 27 Mar 2024 08:52
Last Modified: 27 Mar 2024 08:52
URI: https://eprints.umm.ac.id/id/eprint/5247

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