PENGARUH KEBIJAKAN DIVERSIFIKASI PRODUK TERHADAP PROFITABILITAS (Pada Perusahaan Rokok “Santje” di Kabupaten Trenggalek)

Laksono, Guntur Bowo (2008) PENGARUH KEBIJAKAN DIVERSIFIKASI PRODUK TERHADAP PROFITABILITAS (Pada Perusahaan Rokok “Santje” di Kabupaten Trenggalek). Other thesis, University of Muhammadiyah Malang.

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Abstract

This Research represent case study at Company of Cigarette “Santje” with title “Influence of Policy of Product Diversivication to Profitability (at Company of Cigarette “Santje” in Sub-Province of Trenggalek) Target of this research is to method to explain which conducted by Company of cigarette “Santje”, and also its influence to Company of Cigarette “Santje” related to ability of company to yield profit. Analyzer for the explain of the method which conducted by Company of Cigarette of “Santje” by indentifying which conducted by company, and also its influence to company of cigarette “Santje”related to ability to company to yield profit by comparing result of analysis among before and after conducted. Yardstick used to know ability of company in profit that is by using analysis of profit margin. Result identify which conducted by company that is that company of cigarette “Santje” launching new product with new composition, with colour tidiness of blue chromatic, differing from cigarette product waran “Santje” old ones. While result of calculation by using analysis of profit margin, known that ability of its do in yielding profit mount by signifikan after existence of the roll-out of new product. From the analysis can be conclude that policy which conducted by Company of Cigarette “Santje” Trenggalek have positive impact to company.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Accounting
Depositing User: Anggit Aldila
Date Deposited: 15 May 2012 02:44
Last Modified: 15 May 2012 02:44
URI: http://eprints.umm.ac.id/id/eprint/5239

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