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NATAPRAWIRA, JUNITA (2010) KANDUNGAN BUDAYA KHAS MALANG DALAM TAYANGAN TV LOKAL(Analisis Isi pada Program Berita “Sapu Lidi” ATV Batu). Other thesis, University of Muhammadiyah Malang.


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Culture element always could be seen in society’s step, including communication model. Whether direct or indirect communication, both showed its own color as something special and differ the communication pattern. One of communication media here is television. Rapid growth of local television gave alternative for society by taking their own local characters. It was also done by ATV Batu by their own news program, “Sapu Lidi”. The writer here interested to reveal the contain of Malang local culture character in the program, based on fact that a local television show would be better if it could be representation of local characteristic and accommodate what people hope on it. In the research, the writer used quantitative descriptive method with contain analysis aimed to reveal Malang local culture character in “Sapu Lidi” News Program at ATV Batu Television Station – Malang. To assure the reliability and validity, the writer used reliability test method by two coder according to Holsty formula. The coding was done by watching all ”Sapu Lidi” October 23rd 2007 edition news Program and then put into categories to find the tendecy of theme. From the four time frame, there was done a coding into five categories. They were tools and life facility (technology), language, art, religion, and custom. From the research, the program could be said far from Malang local culture character elements since in each categories of each time frames measured by the news, there not more than 50% Malang local culture character. Fatal deficiency of “Sapu Lidi” news program was there was no popular Malang culture character called Boso Walikan, it was Javanese language with reversed vocabulary, like the word ‘tidur’ became ‘rudit’, ‘pulang’ terms became ‘ngalup’ and ‘mas’ became ‘sam’, which was the most dominant language character used in Malang. In “Sapu Lidi” news program, there was also no Singosari image which was so sticked with Malang culture. Both things were the most popular Malang local culture character, but lack of exposed by “Sapu Lidi” News Program. From the research, there found that “Sapu Lidi” news program lack of Malang local culture character which proved by measurement through contain alaysis showed that Malang local culture character in the program not more than 50% of analytical unit so that it was not fit with the early purpose which tried to show character and friendly program for Malang society. It should be correction for ATV Batu Station to make the show better.

Item Type: Thesis (Other)
Subjects: G Geography. Anthropology. Recreation > GN Anthropology
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 14 May 2012 05:56
Last Modified: 14 May 2012 05:56

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