ANALISIS VARIABEL-VARIABEL ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMBELI MOBIL TOYOTA AVANZA (Studi di Auto 2000 Jl. Letjend Sutoyo No. 25 Malang)

Kusuma, Devianta (2008) ANALISIS VARIABEL-VARIABEL ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMBELI MOBIL TOYOTA AVANZA (Studi di Auto 2000 Jl. Letjend Sutoyo No. 25 Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Purpose of this research is to know and analyses product attribute variables composing core product attribute, actual product and additional product had an effect on significant to decision of consumer buys car Toyota Avanza; To know and analyses among product attribute variables composing core product attribute, actual product and addition product having an effect on biggest to decision of consumer in buying car Toyota Avanza. In this research, writer takes two hypothesises, that is : anticipated product attribute consisted of by core product, actual product and additional product had an effect on positive and significant to decision of consumer buys car Toyota Avanza; and anticipated by actual product attribute had an effect on biggest to decision of consumer buys car Toyota Avanza. Analyzer applied that is factor analysis where aim to identify, groups draught to summarize factors which is dimension a variable. And know level of free variable influence consisted of by core product, actual product, and additional product to variable tied it is purchasing decision, applies doubled linear regression analysis. From result of factor analysis and doubled linear regression, sesuai with yardstick applied, where actual product is factor giving bigger positive influence compared to additional core product factor and product to decision of consumer buys car toyota avanza. This reality showing that consumer tends to majors actual storey of goods like model/ design, merk, interior appearance and exterior, and car individuality compared to usefulness of core or supplementary benefit from car Toyota Avanza x'self. Based on conclusion is upper, implication writer can that is better if producer Mobil Toyota doesn't disregard additional core product and product as supporting facilities for transportation so that later can be draw consumer more amount. As well as is better if producer remain to anticipate about perception of consumer, product attribute might possibly be certain is felt to become all important attribute a period of now but value doesn't be important is period to come.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 14 May 2012 04:33
Last Modified: 14 May 2012 04:33
URI: http://eprints.umm.ac.id/id/eprint/5172

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