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PERAN DINAS KOPERASI, USAHA MIKRO DAN PERDAGANGAN KOTA BATU DALAM PEROLEHAN HAK MEREK BAGI UMKM BERBASIS PRODUK OLAHAN PERTANIAN – PETERNAKAN

Kristanti, Ratna Dwi (2019) PERAN DINAS KOPERASI, USAHA MIKRO DAN PERDAGANGAN KOTA BATU DALAM PEROLEHAN HAK MEREK BAGI UMKM BERBASIS PRODUK OLAHAN PERTANIAN – PETERNAKAN. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Trademark registration for SMEs (Micro Small and Medium Enterprises) has an important role where, the brand becomes the identity of a product and protects the business activities of other parties that are economically detrimental. The purpose of this study was to determine the role of the Department of Cooperatives, Micro Enterprises and the Batu City Trade in the acquisition of brand rights for SMEs based on agricultural-livestock processed products and their supporting and inhibiting factors. This research method uses descriptive qualitative research. Determination of the place of research determined intentionally with a specific purpose or Purposive. The method of determining the informants in this study uses the census method or saturated sampling. The results showed that the role of the Office of Cooperatives, Micro Enterprises and Batu City trade based on the achievement of performance indicators had an achievement percentage of 97.08%, which meant that the business entity formality facilitation program was well realized. The role of the Cooperative, Micro Business and Trade Office based on Law number 20 of 2008 has the role of facilitator and catalyst. Factors supporting the acquisition of brand rights are information, easy procedures, benefits and brand name research. The inhibiting factors for the acquisition of brand rights are the mindset of SMEs and the similarity of the brand name as a whole as well as in essence with the trademarks of other parties.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201510210311040
Thesis Advisors: Rahmad Pulung Sudibyo (0725027302), Harpowo (0707126201)
Keywords: Brand Rights, Role, SMEs
Subjects: H Social Sciences > HC Economic History and Conditions
S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: 201510210311040
Date Deposited: 23 Aug 2019 09:48
Last Modified: 06 Sep 2019 01:36
URI : http://eprints.umm.ac.id/id/eprint/51636

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