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SATIRE POLITIK PILPRES 2019 PADA AKUN INSTAGRAM (Analisis Isi Pada Akun @nurhadi_aldo)

Muzaki, Ahmad (2019) SATIRE POLITIK PILPRES 2019 PADA AKUN INSTAGRAM (Analisis Isi Pada Akun @nurhadi_aldo). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

2018 and 2019 are called the political years due to the citizens of Indonesia were so focused on political matters, be it legislative, district head to 2019 president and vice president elections. There were so many dramas caused by the political elites in 2019 presidential election, such as Ratna Sarumpaet’s hoax case, the discovery of already voted voting papers in seven containers, and the division of Indonesian citizens into two parties. Amidst the political boredom, Nurhadi Aldo’s Instagram account shows up as a media to express the citizen’s restlessness about the political situation in Indonesia. This particular account was easily accepted by the Indonesian citizen because it was different in it’s way on responding to presidential election’ political events. The contents of this account are satirical quotes, videos and pictures. Satire itself is the expression of innuendo and comes up as a comedy. So the problem formulation of this research is the type of political satire that Nurhadi Aldo use. In this research, the researcher is using descriptive quantitative approach with content analysis as it’s base. Using the official Instagram account of Nurhadi Aldo as the research object and his Instagram posts in December 2018 until January 2019 for the scope of the research (100 posts), with videos or pictures containing captions as analysis units. The data analysis technique is coding papers and data validity test is using the holsti formula. The results obtained from this research is the fact that there were several types of political satire identified in Nurhadi Aldo’s Instagram account posts, which are State Sarcasm, Authority Sarcasm, Decision-Making Sarcasm, Policy Sarcam, Division Sarcasm, State Humour, Policy Humour, Division Humour, State Irony, Authority Irony, Decision-Making Irony, Policy Irony, Division Irony, State Parody, Authority Parody and Division Parody. The most interesting data here is the first and second highest percentage; 18% or 18 posts on ironical satire and 16% or 16 posts on humour satire. It became interesting since the Instagram posts were not fully about sarcasm and parody but it was on the other way around. It went like this because humour satire is considered “safer” for it to be shared to other social media. The message in it were smoothly constructed and also hilarious so it was considered to be easier for the netizens to comment, give a like and participating like making their own presidential election parody.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201210040311368
Thesis Advisors: M.Himawan Sutanto (10303090397), Sugeng Winarno (10399110354)
Keywords: political satire, presidential election, Instagram, content analysis
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: 201210040311368
Date Deposited: 24 Aug 2019 05:10
Last Modified: 24 Aug 2019 05:10
URI : http://eprints.umm.ac.id/id/eprint/51597

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